One of the giants of the pinball industry, Stern can trace its lineage back to the 1930’s when these games first became popular in bars and restaurants. Sam Stern began as an operator and then made an audacious bid for the Williams Manufacturing Company in 1947, reasoning that if he could successfully operate the machines he could probably manage a manufacturing business too.

The bid was accepted and throughout the 50’s and 60’s he worked hard alongside the original owner Harry Williams to turn the company into a major player, eventually bringing in his son Gary who shared his passion for pinball. During the 1980’s and 1990’s the industry saw considerable upheaval, with coin operated video games coming to the fore and several of the original pinball manufacturers being acquired by the new players. Gary Stern founded a new company, Data East Pinball, in 1986 following his father’s death and then and sold it to Sega in 1994. In 1999 he bought the business back and it has continued to go from strength to strength.

These days the company continues to dominate the scene, having released many popular games in the last decade such as Indiana Jones, Pirates of the Caribbean, Shrek, Batman and Spiderman.

The Games Room Company is one of the oldest pinball dealers in the country. Our founder, Reginald Waldersmith, played his first pinball game in 1960, and described it without irony as being “flipping excellent”. We’ve been selling pinball machines since 1962, so know a thing or two about our products! Our showroom will gladly assist you on any questions you may have before or after you purchase any Games Room Company equipment.